KRAFTON India is redefining both “match-making” and “matchmaking” with an extraordinary celebration — BGMI’s Biggest In-Game Shaadi Bash, a first-of-its-kind campaign that fuses gaming, romance, fashion, and pop culture into one grand, digital wedding spectacle.
Bringing a real love story to life in the virtual world of BGMI, this campaign puts the spotlight on the power of community, creativity, and connection in the Indian gaming ecosystem — and yes, everyone’s invited.
At the heart of this one-of-a-kind campaign is the real-life love story of Tanupreet and Jaspreet, a gamer couple from Meerut who met in BGMI as OnFire X Hades and OnFire X Veronica. What started as casual in-game squad-ups turned into friendship, then romance — and now marriage.
KRAFTON is celebrating this journey with a digital shaadi bash that mirrors all the flair of a traditional Indian wedding — but with a BGMI twist.
Hosted on BGMI’s official Instagram and in-game platforms, the virtual wedding ceremonies include:
- April 8 – Mehendi
- April 9 – Sangeet, featuring a special performance by Benny Dayal
- April 11 – The Wedding Day (Shaadi)
The festivities bring together gamers, creators, and fans across the country in a never-before-seen virtual celebration.
To amplify the cultural moment, BGMI has roped in some of India’s most beloved celebrities:
- 🎤 Benny Dayal will headline the Sangeet night with a full-blown musical performance.
- 👗 Fashion icon Ritu Beri has designed exclusive BGMI-themed wedding outfits for the bride and groom, blending couture with gaming.
- 🎉 Top creators like Tanmay Bhat, Purav Jha, and Mritika Trivedi kicked things off with a grand unboxing of physical wedding invites.
- 🥇 Olympic gold medallist Neeraj Chopra joined the fun with a playful “why wasn’t I invited?” moment on social.
- 🎮 Leading streamers like Mortal, Scout, Kashvi, and Mamba are also joining the celebrations, making this a truly cross-genre cultural event.
This campaign is more than just a wedding — it’s a tribute to the BGMI community. Through this initiative, KRAFTON is championing the belief that games are not just entertainment — they’re a medium for real relationships, storytelling, and modern cultural expressions.
From in-game activations and exclusive content drops to community-driven moments, BGMI is making sure every player feels like a part of the wedding.
“The BGMI Shaadi Bash isn’t just about two people tying the knot. It’s about celebrating how games are building communities, relationships, and shared memories,” said a KRAFTON spokesperson.
With this shaadi bash, BGMI is not just throwing a party — it’s setting a benchmark for experiential storytelling in Indian gaming. It’s a campaign that proves digital love is real, gaming communities are powerful, and yes — Chicken Dinners can turn into Wedding Dinners.
So put on your virtual sherwanis and lehengas — it’s time to squad up and dance at India’s biggest in-game wedding!
💍🎮 #BGMIShaadiBash
Admin