In a landmark move that signals the growing convergence of esports and mainstream digital entertainment, the Esports World Cup Foundation (EWCF) has entered into a three-year global partnership with Amazon.com, Inc. (NASDAQ:AMZN). This collaboration is set to revolutionize how esports is consumed, with the Esports World Cup in Riyadh, Saudi Arabia becoming a globally distributed spectacle across Amazon’s wide-ranging platforms.
As part of the deal, Amazon Ads will leverage its worldwide reach to broadcast the Esports World Cup to major markets including the United States, Europe, Brazil, and more. Fans from around the world will witness over 2,000 players from 100+ countries competing for a staggering prize pool exceeding $70 million, making it one of the largest prize pools in esports history.
The event will be powered by Amazon’s powerful ecosystem, including:
- Live streams on Twitch, Amazon’s premier game streaming platform.
- Behind-the-scenes docuseries on Prime Video.
- Real-time tournament updates through Alexa voice commands.
- Immersive storytelling experiences via Wondery, Amazon’s podcast network.
Mike McCabe, Chief Operating Officer of EWCF, shared:
“With Amazon, we are bringing esports into everyday digital lives for millions of people around the world – whether you’re catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates – creating an immersive, multimedia experience that’s shaping its place in global culture.”
This strategic deal also reaffirms Amazon’s continued investment in esports and underscores its ambition to play a key role in shaping the future of global digital entertainment. Through Amazon Ads, brands will now have the opportunity to engage with millions of esports fans globally, reaching a highly active and tech-savvy audience through trusted platforms.
The Esports World Cup 2025 is poised to set a new benchmark for international gaming tournaments. With this Amazon partnership, EWCF is not only scaling the tournament’s visibility but also embedding esports deeper into mainstream culture via smart integrations, innovative content formats, and worldwide accessibility.
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