Hero MotoCorp, India’s motorcycle giant, has teamed up with KRAFTON India, publisher of BATTLEGROUNDS MOBILE INDIA (BGMI), to launch a groundbreaking “phygital” partnership — blending the digital thrill of gaming with the physical world of motorcycles.
For the first time ever in India, two-wheelers will be featured as playable vehicles inside a major battle royale game, while limited-edition BGMI-themed Hero bikes will also hit the real roads.
Starting May 25, BGMI players will be able to ride Hero’s Xtreme 160R 4V and Xtreme 125R in-game. These bikes will not only enhance mobility during gameplay but come with custom skins and branding inspired by their real-life designs.
But the collaboration goes both ways: fans can soon purchase actual Hero motorcycles featuring BGMI-inspired decals and livery, turning in-game fandom into a lifestyle statement.
The integration isn’t limited to vehicles. Players can unlock exclusive Hero-branded in-game items including:
- A themed rider outfit
- A stylized helmet
- A Hero-branded backpack
These cosmetics celebrate Hero MotoCorp’s brand identity while giving players fresh personalization options in the BGMI universe.
Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India, remarked:
“We’re not just adding a brand to BGMI — we’re creating a meaningful fusion of mobility and gaming culture. This collaboration with Hero MotoCorp allows players to experience the thrill of riding both in-game and in real life.”
Ashutosh Varma, Chief Business Officer at Hero MotoCorp, added:
“This partnership reflects our commitment to young, tech-savvy consumers. We’re offering them a multi-dimensional experience that goes beyond conventional advertising — this is about performance, play, and passion.”
The term “phygital” refers to a hybrid experience that bridges physical and digital platforms. This innovative crossover marks a milestone for both Hero and KRAFTON India, showcasing how traditional brands can engage with digitally native, gaming-first audiences in immersive new ways.
This partnership signals a major shift in how companies integrate real-world products into gaming ecosystems — and vice versa.
- For Hero MotoCorp, it’s a strategic foray into India’s booming gaming culture, merging motorcycles with digital lifestyle.
- For KRAFTON India, it reinforces BGMI’s evolution from just a mobile game to a youth-driven entertainment platform.
KRAFTON India
A subsidiary of South Korea-based KRAFTON Inc., the publisher is behind gaming hits like PUBG, BGMI, and BGIS. BGMI alone has crossed 200 million downloads in India, and KRAFTON has invested over $200 million in Indian startups to boost the local ecosystem.
Hero MotoCorp
Headquartered in New Delhi, Hero is the world’s largest two-wheeler manufacturer, known for innovation, accessibility, and a loyal customer base. Their portfolio now spans ICE motorcycles, EVs, and future mobility solutions, aligned with sustainable transport trends.
This phygital partnership sets a new precedent for how consumer brands can become part of gaming narratives — not as ads, but as integrated, interactive elements that add genuine value to both player and consumer experiences.
As India’s gaming and mobility sectors grow, collaborations like this will shape the future of digital-native brand engagement.
Admin